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課程名稱 |
國際企業管理
Multinational Business Management |
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開課學期 |
101-2 |
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授課對象 |
國際企業學系 |
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授課教師 |
吳青松 |
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課號 |
IB2010 |
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課程識別碼 |
704 21610 |
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班次 |
01 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期二2,3,4(9:10~12:10) |
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上課地點 |
管二304 |
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備註 |
限學士班二年級以上 且 限本系所學生(含輔系、雙修生)
總人數上限：60人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1012IB |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
本課程為探討國際企業之管理問題，並且為國際企業之進階課程【國際行銷管理、國際財務管理、國際企業經營策略】建立基礎。易言之，此門課為IB之總合課程。 |
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課程目標 |
本課程預期達成下列目標：
a. 熟悉IB領域之範圍，本領域之重要名詞、以及IB 之進入模式和策略、管理、人資等運作。
b. 分析IB 在跨國營運以及跨文化管理所面臨的議題。
c. 發展經理人決策力與執行力，從著名的國際企業個案與實例中，強化自己的分析力、判斷力和貫徹力。
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課程要求 |
1. In the group term project, you will work as consultants to help a large Chinese (Taiwanese)company to enter one of the following countries: India, Japan, South Korea; Brazil, Mexico, USA; France, Germany, and Russia. The detailed group project guideline will be provided later in the class.
2. Students are expected to regularly attend and MUST BE punctual for all classes. Your attendance will be recorded. Those who are absent more than six hours without proper written documentation will be
dropped from the course and receive an F grade.
3. All students are expected to prepare for all lessons, read course
material assignments before coming classes and encouraged to raise questions and discuss during lecturing time.
4.Students will be grouped (5 persons maximum) and work together to present given topics/cases during the course timetable. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
Required Text:
International Business: the New Realities, 2nd. Edition, 2012.
by S. Tamer Cavusgil, Gary Knight, and John R.
Riesenberger. Pearson Prentice Hall (華泰代理) |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class Participation |
15% |
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2. |
Case Discussion |
25% |
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3. |
Mid-term Exam |
20% |
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4. |
Term Project |
40% |
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週次 |
日期 |
單元主題 |
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第1週 |
2/19 |
Chapter 1: Introduction
Chapter 2: Globalization of Markets and The
internationalization of the firm |
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第2週 |
2/26 |
Chapter 3: Organization participants that make
international business happen |
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第3週 |
3/05 |
Chapter 6: Theories of International Trade and
Investment |
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第4週 |
3/12 |
Chapter 4: The cultural environment of International
Business
Chapter 5: Ethics and International Business
Chapter 7: Political and Legal System in National Environments |
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第5週 |
3/19 |
No Class
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第6週 |
3/26 |
Chapter 8: Government intervention in International
Business
Chapter 9: Regional Economic Integration
Chapter 10: Understanding Emerging market |
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第7週 |
4/02 |
Chapter 12: Global Strategy and Organization |
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第8週 |
4/09 |
Chapter 13: Global market opportunity Assessment |
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第9週 |
4/16 |
Mid-term Exam |
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第10週 |
4/23 |
Chapter 14: Export and Countertrade
Chapter 15: Foreign direct investment and collaborative
ventures |
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第11週 |
4/30 |
Chapter 16: Licensing, Franchising, and Other
Contractual Strategies |
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第12週 |
5/07 |
Chapter 17: Global Sourcing |
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第13週 |
5/14 |
Chapter 18: Marketing in the Global firm |
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第14週 |
5/21 |
Chapter 19: Human Resource Management in the Global
Firm |
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第15週 |
5/28 |
Chapter 11: The international Monetary and Financial
Environment
Chapter 20: Financial Management and Accounting in the
Global Firm |
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第16週 |
6/04 |
Term Project Presentation I |
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第17週 |
6/11 |
Term Project Presentation II |
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